At TruHearing we understand the hassles involved with getting hearing aids. We’ve been there ourselves with our mothers, fathers, grandparents, and children—this is our story.

From a true story…

In 2002, Lindsay Atwood set out to buy hearing aids for his father-in-law. The process was anything but easy. Troubled by the complexity of the industry, not to mention the sky-high pricing, Lindsay was disappointed in the experience. But that lack of satisfaction quickly turned into complete exasperation. One hearing aid was lost, a replacement purchased, and the cost in just 15 days totaled $11,700. Suddenly, a personal story became a personal mission.

...to the TruHearing solution.

From the start, the purpose of TruHearing was clear: help more people hear better. That meant lowering costs. Improving services. And (gulp) changing the very nature of the industry. A lofty goal, to be sure. But a goal that’s already delighting thousands of people nationwide. TruHearing is a concept that not only is working, it’s changing lives.

» Learn more about TruHearing 

A difference from end to end.

38 million (yes, million) people in the U.S. have hearing loss. TruHearing leverages that buying power to secure prices that make hearing aid products and services more accessible. We contract directly with five major hearing aid manufacturers and lock in exclusive TruHearing pricing. But hearing aids are only half the picture. TruHearing is an end-to-end service providing friendly help every step of the way. We’ll answer your questions, let you browse prices, and we’ll set up your appointments. In fact, you must start by calling TruHearing directly to be assured you get TruHearing’s low, contracted prices.

» see how it works

And smiles from ear to ear.

Does TruHearing help? The answer couldn’t be clearer. Tens of thousands of satisfied customers rely on our services. We have hand selected more than 3,000 locations and more than 4,000 hearing care professionals to provide personalized service of the highest caliber. And 95% of the people who use TruHearing say they have had a good experience. That’s the kind of success we like to hear—and you’ll love to be a part of.

» See what you get with TruHearing



What to expect
at your first appointment:

Case History

Your provider will ask about your hearing history, noise exposure during your lifetime, any surgeries or previous hearing aid use.


A quick look into your ears to check for wax build up, blockage, or infection.

Air Conduction

While wearing earphones, you'll listen to various tones and indicate when you're able to hear the beeps. An audiogram report establishes the softest level you can hear and identifies exactly the tones you have difficulty hearing. Your audiogram is like a personal "prescription" for your hearing aid.

Speech Testing

This two-part test measures your auditory nerve's abilities to understand speech. A Speech Recognition Test identifies the softest volume at which you can understand familiar words. Your provider will say a word, and you'll repeat it back. The volume will get softer as the test continues. In the Word Discrimination Test, your provider will state 10-25 words and have you repeat them. This happens at a comfortable volume level and helps determine the percentage of words you can understand.

Hearing Aid Recommendations

Your provider will recommend one or more aids based on your specific hearing loss, listening needs, and lifestyle.


Your provider will also show you the TruHearing Member pricing for the aid or aids that would work best for you. You'll choose a style that is right for your hearing loss, dexterity needs, and cosmetic preference.


What is your MemberPlus
Enrollment Code?



Your MemberPlus Enrollment Code is provided through your health plan or employer group. If you cannot find it, contact your health benefit administrator or HR manager.




Ready To Start Saving?
(800) 334-1807
TTY: (800) 975-2674

Fill out the form below and
we'll call you back with more

- -