Help your members (Re)Claim the life they love.

Adding hearing coverage to your plan can help your members live healthier lives while improving their overall plan satisfaction. TruHearing covers more lives nationwide than any other hearing benefit administrator. Our 18 years of industry experience gives us the ability to develop solutions for all segments including Medicare Advantage, Medicare Supplement, and more.

Let us show you how

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Hearing health coverage is more than a hearing aid.

More than 38 million Americans live with hearing loss. It’s an issue that can isolate them from the life they love. It’s also linked to costly health problems like depression, dementia, and falls.

To help members treat their hearing loss, many top health plans include coverage for hearing health.

TruHearing is the authority in hearing health and wellness. Our flexible, easy-to-implement programs take hearing health coverage beyond the hearing aid with online hearing screenings, teleaudiology offerings, the highest quality provider network, and dedicated Hearing Consultants. With our hearing benefit solutions, both you and your members save money.

Why TruHearing? We’re glad you asked.

TruHearing is your trusted partner for hearing health and wellness. With 18 years of experience and more than 85 health plan partners, we understand how to build unique programs across market segments which saves both members and plans money. In fact, 85% of members have a more positive outlook on their health plan after their experience with TruHearing.*
*Q2 2020 NPS Survey

Solutions to meet your needs

No matter how you structure your benefit, we offer low-cost, easy-to-implement programs tailored to suit your unique needs.

The latest technology

Our product selection includes all hearing aid models from the top manufacturers, including the latest features and high-tech options. We also offer advanced online hearing screening and an integrated smartphone app to help your members get the most out of their hearing aids.

Professional care

In person and teleaudiology options are available across our network of 7,000 provider locations.

Total account support

TruHearing provides dedicated account management and implementation teams to ensure seamless integration with your systems and effective communication with you and your members. Our partners ranked their satisfaction with TruHearing a 9.8 out of 10.

Learn how our innovative hearing health programs can help you attract more members, provide a seamless member experience, and save money.

18 years

with the nation’s largest payers

#1 rated

customers experience*

160 million+

lives covered nationwide


health plan


credentialed provider locations

Hearing programs as unique as your members.

Hearing loss is a common problem, but the solution is unique for every individual. Your hearing coverage should be just as unique.

At TruHearing, we don’t believe in one-size-fits-all. Our flexible, innovative program structures help to control the cost of both hearing aids and hearing care—but that’s just the beginning. We’ll work with you to design a program that makes sense for you and your people, from cost structure to pricing catalog and administration model.

Benefit programs to meet every hearing need.

Flexible allowance, tiered co-pay, or co-insurance benefit structures

Options exist for different budgets and customization of member out-of-pocket cost

Wide selection of hearing aid devices at significantly discounted prices

Customizable formulary options with hundreds of products from the top six leading manufacturers

Multiple pricing options are available including Per Member Per Month (PMPM) and Fee For Service (FFS)

* Additionally, a value-add discount only offering is available, saving members 30-60% off retail on hearing aids

Call now to start building a hearing program your members will truly value.

TruHearing is a joy to work with, and I appreciate the staff being proactive in reaching out, and timely responsiveness on the rare occasions where there’s a member issue to be looked into.”

TruHearing Health Plan Partner

The hidden cost of hearing loss.

Hearing loss is on the rise. Left untreated, hearing loss has the potential to impact every facet of life—from social isolation and loss of workplace productivity to increased health risks. Even with these risks, the high out-of-pocket cost to treat hearing loss is a barrier many people can’t overcome on their own.
Out-of-pocket costs prevent many members from seeking treatment, but for health plans that’s just the beginning of the story. Hearing loss has additional related health implications which can end up costing health plans significantly more in the long term.

38 million

More than 38 million Americans suffer from hearing loss, including 70% of those over age 60. Sadly, most wait 6+ years to treat their hearing loss.


With hearing health coverage, individuals are 67% more likely to address hearing loss.


People with untreated hearing loss are at greater risk for falls (5-8x) and dementia (2-5x). Depression and heart attacks are also linked to hearing loss.


On average, untreated hearing loss leads to $22,000 in additional healthcare costs (+46%) over a 10-year period.

Ready to get started? Still have questions?

If you want to learn more, we’d be happy to give you a call whenever it’s convenient. Just fill out this form and we’ll be in touch.*

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    *By submitting this form, I agree to the privacy policy and for my contact information to be used by TruHearing for marketing purposes.

    The industry leading online hearing screening

    TruHearing provides your members with an extremely accurate online hearing screening.

    The TruHearing online hearing screening sidesteps members’ typical barriers to hearing healthcare by providing a private, accessible online screener. The quick, simple-to-use screener gives members immediate information about their hearing health.


    Screening Accuracy



    Accuracy for ears with loss



    Accuracy for good ears

    The leading brands

    In addition to our own industry-leading hearing aids, TruHearing works with the world’s top manufacturers to give your members a vast range of high-quality choices—regardless of budget or level of hearing loss.

    We’re committed to your members’ needs, so you can rest assured that every hearing aid we offer is built to fit more comfortably, perform better, and last longer than ever before.

    Learn more about our manufacturers


    State-of-the-art technology

    Hearing aids are typically divided into four levels of technology: Basic, Standard, Advanced, and Premium. Each level offers a different range of features and connectivity, and each is best suited to different listening environments.

    Premium devices offer the most advanced capabilities with the greatest customization. Advanced models are great for challenging settings like restaurants or family gatherings, while Standard hearing aids perform well in everyday environments like home and work.


    Innovative features include:

    Motion sensors
    Health tracking
    Direct phone streaming
    Music streaming
    And more…
    HITRUST Certification

    HITRUST® CSF Certification

    TruHearing’s Echo platform and supporting infrastructure, as well as its headquarters in Draper, Utah and colocation facility in Bluffdale, Utah, have achieved the HITRUST CSF Certification from HITRUST. We constantly refine our compliance procedures to enhance security and threat management, and reinforce our position as a trusted partner. 

    Learn more

    Already have a hearing health program?

    You may be paying too much. Let us show you a better way.