(Re)Capture the richness of life.

TruHearing is a leading provider of premium hearing benefits. We have one simple goal: improve the lives of people with hearing loss through affordable hearing healthcare and innovative technology.

We’re innovators in
hearing healthcare.

In 2003, TruHearing set out to solve the high cost of treating hearing loss. Because health plans didn’t historically cover hearing healthcare, TruHearing partnered with forward-thinking insurance companies to offer this benefit, bringing affordable hearing healthcare to millions of Americans.

Today, TruHearing is a trusted authority in hearing health, working with a vast ecosystem of health plans, employer groups, unions, and hearing health professionals. As part of the WS Audiology family, we’re able to leverage the experience, innovation, and buying power of a global leader in hearing health. TruHearing offers a variety of hearing aid options from all leading manufacturers.

19 years

partnering with the nation’s largest payers

#1 rated

customer experience*

160 million+

lives covered

85+

health plan partners

7,000

credentialed provider locations

Our mission

We reconnect people to the richness of life through industry-leading hearing healthcare solutions.

About our logo

TruHearing is constantly motivated by the stories our customers share about reconnecting with the richness of sound in their lives.

Our logo was directly inspired by one of our favorite stories and the simple joy of hearing the birds again: “Because of you, my husband heard a bird yesterday… the first time he’s heard that sound in seven years.” 

Our company culture

Throughout the organization, TruHearing’s values are baked into everything we do. We are fully committed to our company’s life-changing mission and passionate about everything we do.

The people I work with genuinely care and want to see me succeed. I love the collaboration between managers and management. I feel like good ideas are actually cared about. I love my job. Period.”

– 2022 Employee Survey

Our leadership team

As CEO, Trent oversees strategy and operations with significant involvement in TruHearing’s relationships with payors, hearing aid manufacturers, and providers. With 30+ years of experience in the US Health services industry, Trent has been President and CEO at StayWell, an employee and patient engagement solution for employers, health systems, and payors. Recently, as founder and head of Sterling Health Advisors, Trent provided consultation and interim leadership for health services companies ranging in size from publicly traded multinational corporations to start-ups.
The teamwork to make high-quality health services more affordable and approachable is greatly satisfying.”
As CEO, Trent oversees strategy and operations with significant involvement in TruHearing’s relationships with payors, hearing aid manufacturers, and providers. With 30+ years of experience in the US Health services industry, Trent has been President and CEO at StayWell, an employee and patient engagement solution for employers, health systems, and payors. Recently, as founder and head of Sterling Health Advisors, Trent provided consultation and interim leadership for health services companies ranging in size from publicly traded multinational corporations to start-ups.
Since November 2019, Rob has led new customer acquisition, as well as retention and growth of TruHearing’s existing health plan, union, employer, and public sector clients. He has more than 20 years’ experience in health insurance and healthcare technology, having served in leadership roles at Cigna, Medecision, and Genomind prior to joining TruHearing. Rob’s professional passion is building growth engines at companies that leverage cutting edge technology to improve people’s lives. Rob earned his BA from Franklin and Marshall College and is a graduate of the Leadership Philadelphia Program.
Eva joined TruHearing in October 2020 as the head of research, product, and marketing. Her prior experience includes roles with Delta Dental as VP/GM of the direct-to-consumer business unit and VP of Marketing. She also held various product and marketing roles at Blue Shield of California, iPrint.com, and Pillsbury. Eva earned her BA at Stanford University and her MBA at the University of Michigan—Ross School of Business.
Chad has been with TruHearing since January 2014. He is responsible for TruHearing’s regulatory compliance and contracting, often facilitating the bridge between these areas and operational execution. Chad also leads development of TruHearing’s employee recruiting and engagement programs. Prior to joining TruHearing, Chad was an associate in the real estate and corporate practice groups at Snell & Wilmer, LLP. He earned his JD from the J. Reuben Clark Law School at Brigham Young University in 2005.
The teamwork to make high-quality health services more affordable and approachable is greatly satisfying.”
In my spare time, I enjoy playing guitar and bass. I also love to travel with my wife and kids.”
Making a positive impact on people’s lives is the reason I love working in healthcare.”
My superpower is blending keen problem-solving and analysis with timely comic relief.”
Thomas joined TruHearing in April 2017 and oversees the company’s accounting, finance, and analytics departments. He is heavily involved in guiding the financial implications of TruHearing’s product and pricing decisions. Previously, Thomas held finance, strategy, and operational roles at Solar City and Vivint Solar. Thomas began his career in investment banking at Wells Fargo and later joined Sorenson Capital.
Rebecca has been with TruHearing since July 2015. In her current role, Rebecca ensures the company’s solutions are operationalized and delivered effectively. She oversees client care and sales, onboarding and implementation, learning and development, insurance billing and claims, fulfillment, and organizational readiness. Rebecca has more than 20 years’ experience leading operational teams. Prior to joining TruHearing, she held key leadership roles with WillisTowersWatson and Ceridian.
Jim joined Truhearing in August 2018 as head of technology, including IT systems, software development, and information security. Before coming to TruHearing, Jim spent more than 20 years building and leading teams at tech companies, from household names like Ancestry.com and SlingTV to startup successes like Clip.mx. Jim loves to improve lives by applying technology to solve interesting problems. He graduated Summa Cum Laude with a BS in Computer Science from Brigham Young University.
Austin has been with TruHearing since September 2008. His teams are responsible for all aspects of provider network strategy including messaging, recruiting, credentialing, quality, and relationship management. He is also the Company’s Chief Audiological Officer, product expert, and key operational contact with manufacturer partners. Austin was a TruHearing clinician in the Chicago area from 2010-2012 and holds a Doctorate in Audiology from the University of Utah.
Finding balance is important to me. When things are in balance, I can give my best at work and at home.”
I’m passionate about giving back to my community—especially efforts related to children and education.”
My favorite challenge is figuring out how things work—or if they don’t work, figuring out why.”
There’s nothing like the joy I see when someone hears their spouse’s whisper for the first time in years.”

Join our team.

Interested in joining TruHearing? Look at our current opportunities and career openings.
Learn more