TruHearing Logo - mobile

(Re)®Connect with all you've been missing.

No one expects to experience hearing loss, but it happens to hundreds of thousands of Americans every year.

As part of your Blue Cross of Idaho Care Plus, Inc. plan you have a hearing aid benefit available through TruHearing®. We are with you at every step of your journey to treat hearing loss—so you can reclaim your life, reconnect with loved ones, and rediscover the world around you.

August is wearing a custom TruHearing Premium hearing aid.

August is wearing a custom TruHearing Premium hearing aid.

(Re)®Connect with all you've been missing.

No one expects to experience hearing loss, but it happens to hundreds of thousands of Americans every year.

As part of your Blue Cross of Idaho Care Plus, Inc. plan you have a hearing aid benefit available through TruHearing®. We are with you at every step of your journey to treat hearing loss—so you can reclaim your life, reconnect with loved ones, and rediscover the world around you.

Your hearing care benefit.

There’s never been a better time to address your hearing loss. Blue Cross of Idaho Care Plus, Inc. provides you a hearing benefit through TruHearing which will allow you to see substantial savings on top-of-the-line hearing aids and professional care. Your plan covers up to two hearing aids per year. Please refer to summary of benefits for plan details.

Hearing aid

Retail price per aid

Savings per aid

Cost per aid

True Blue Valor (HMO)
True Blue Rx Option I (HMO)
True Blue Rx Option II (HMO)
True Blue Rx (HMO)

TruHearing Premium

$3,250

$2,251

$999

True Blue Rx Preferred (HMO)
True Blue Rx Gem (HMO)
True Blue Rx Essentials (HMO)*
True Blue Rx I St Luke’s

TruHearing Advanced

$2,720

$2,021

$699

Health Partners (HMO)
Secure Blue Courage (PPO)

Exam: $0 copay1

TruHearing Standard

$3,250

$1,220

$499

Rechargeable battery option is available on select styles for an additional $50 per hearing aid.
*TruHearing not included in this plan but is available as part of True Trio; an Optional supplemental buy-up including dental, hearing and vision.

Exam: $ 0 copay¹


TruHearing Premium

  • Retail price per aid: $3,250
  • Savings per aid: $2,251
  • Cost per aid: $999
  •  

TruHearing Advanced

  • Retail price per aid: $2,720
  • Savings per aid: $2,021
  • Cost per aid: $699
  •  

TruHearing Premium

  • Retail price per aid: $3,250
  • Savings per aid: $1,220
  • Cost per aid: $499

Rechargeable battery option is available on select styles for an additional $50 per hearing aid.

*TruHearing not included in this plan but is available as part of True Trio; an Optional supplemental buy-up including dental, hearing and vision.

Call now!

Talk to one of our Hearing Consultants for more information.

3 steps to better hearing.

Getting the care you need for your hearing loss is simple with TruHearing. Here’s how to get started.

Call icon

Give us a call.

Your dedicated Hearing Consultant will answer any questions you might have, check your coverage, and schedule an appointment with a TruHearing provider1 near you. (Teleaudiology options may also be available).

Appointment icon

Go to your appointment.​

Your local hearing health provider will perform a hearing exam and, if needed, recommend hearing aids that best fit your hearing loss, budget, and lifestyle.

Support icon

Get the support you need.

Follow-up care from your provider ensures your hearing aids feel right and perform properly, and ongoing support from TruHearing will help you get comfortable with your new hearing aids.

To receive TruHearing’s cost savings and concierge care, you must call TruHearing at 1-855-236-7231 | TTY: 711 and have a Hearing Consultant book your appointment.

The TruHearing difference.​

TruHearing gives you more than affordable hearing aids. From start to finish, you get complete hearing care!

Quality icon
Top-quality products​

We offer the latest Advanced and Premium hearing aids in models packed with the latest technology. No matter your lifestyle, budget, or level of hearing loss, we have options for you.

Cost icon
Lower out-of-pocket costs​

Your hearing benefit can save you thousands out-of-pocket compared to treating your hearing loss on your own. To further reduce cost, non-rechargeable aids come with 80 free batteries.

Local icon
Local providers

Finding a qualified hearing professional is no problem. 88% of members live within 10 miles of a TruHearing provider.² Your provider takes care of your hearing test and will prescribe and order the best hearing aids for your needs.

Support icon
Ongoing support

We help you successfully adjust to your hearing aids by including one year of follow-up visits with your provider for fitting and adjustments. You’ll also get educational information sent directly to you.

Warranty icon
Full warranty coverage

Your hearing aids come with a 60-day no-risk trial period and full support from TruHearing. In addition, every TruHearing purchase includes the full protection of a 3-year manufacturer warranty.

Online hearing screening on a laptop

Struggling to hear?

In less than 5 minutes, you can find out if you might have hearing loss.

Understanding hearing aid technology.

Today’s hearing aids fall into different levels of technology. Each level offers a unique range of features and connectivity, and each is best suited to different listening environments.

Your benefit gives you access to the latest hearing aid models, styles, colors, and technology—while offering significant out-of-pocket savings.

Rechargeable hearing aids

Standard

Up to 16 channels

Most styles available

Natural sound level

Standard hearing aids work well for people who spend most of their time in predictable environments.

Key features:

  • • Manual digital processing
  • • Adjustable speech enhancement
  • • Adjustable feedback cancellation
  • • Noise reduction
  • • Wireless connectivity
  •  

Advanced

Up to 32 channels

Most styles available

Advanced icon

Natural sound level

Advanced hearing aids are for an active lifestyle and challenging environments.

Key features:

  • • (Re)Mix technology
  • • Own Voice Processing 2 (OVP 2)
  • • Advanced automated digital processing
  • • Adjustable speech enhancement
  • • Adjustable feedback cancellation
  • • Noise reduction
  • • Wireless connectivity
  • • Rechargeability

Premium

Up to 48 channels

All styles available

Premium icon

Natural sound level

Premium hearing aids support you in the most challenging environments, like restaurants or large groups of people.

Key features:

  • • (Re)Mix technology
  • • Own Voice Processing 2 (OVP 2)
  • • AutoEchoShield reduces reverberation
  • • Premium automated digital processing
  • • Premium automated speech enhancement
  • • Premium automated feedback cancellation
  • • Adaptive directional microphones
  • • Wind noise management
  • • Automatic noise reduction
  • • Wireless connectivity
  • • Rechargeability
  • • Extended bandwidth for better sound perception
  • • Impulse sound management

(Re)Claim the life you want.

Connect icon

Connect deeply.​

Better hearing makes it easier to communicate, be socially active, and connect with ones you love.

Person icon

Live happily.

Improved hearing can reduce feelings of loneliness and isolation.³

Stethoscope icon

Stay healthy.

Treating your hearing loss can reduce the risk of serious health risks like falls4 and dementia.5

Still not sure? Learn more about the importance of hearing health

grandma holding her glasses

5 Ways Hearing Aid Benefits Matter to Your Hearing Health

If you’ve used hearing aid benefits to buy hearing aids, you already know how instrumental it was in helping you afford your first set of hearing aids. However, what you may not realize is that your hearing aid benefit will actually become more valuable to you over time as it allows you to continually address your changing hearing needs. For some people, their hearing aids

Read more
Hearing Exam - two women talking and laughing

What to Expect at Your Hearing Exam

A hearing exam is about more than listening to beeps through a pair of headphones. A full hearing evaluation performed by an audiologist or hearing instrument specialist is a thorough examination that results in valuable, in-depth information about your hearing. “When it comes to your hearing, one size does not fit all.” Once you’ve had an exam by a certified provider, they can recommend hearing

Read more
Noise Induced Hearing Loss - construction worker

Noise Induced Hearing Loss Is Bigger Than You Think

Lawnmowers, leafblowers, snowblowers, power trimmers are equally to blame as industrial machinery, construction work, or large concerts. Noise induced hearing loss (NIHL) occurs when we are exposed to harmful noise levels such as sounds that are too loud or loud sounds heard for too long. This results in damage to the hair cells that convert the sounds we hear into electrical signals that get sent

Read more

Call now!

Talk to one of our Hearing Consultants for more information.

Contact us

Call or chat to speak to one of our expertly trained Hearing Consultants.

Have us contact you

All fields marked with * are required.

    *By submitting this form, I agree to the privacy policy and for my contact information to be used by TruHearing for marketing purposes.